Video Meets True Automation
YO Project is a technology-based video advertising partner focused on driving the best quality traffic for advertisers on CPM model. We develop a proprietary RTB automation technology that leverages various KPI’s matching the right supply to the right campaigns at any given moment.
Covering 100+ Geos
100+ Direct Publishers
Access to 200M Users
Connected to 13 DSPs
Find out why Video Advertisers
choose ROO for their campaigns.
Customer Success Experts
As an external partner that feels like an internal team, our ad-ops experts, veterans in this industry, are here to provide you with fast responses, optimization feedback, industry insights and best practices that will boost your video marketing and reach the right users.
Our proprietary technology is monitoring our marketplace using various MRC accredited tools, making sure each advertiser’s KPI is met. Human NOC is available 24/7 and is keeping an eye on all metrics, making sure each of the campaigns are safe.
Multiple Sources. Multiple formats.
Multiple sources - By becoming an advertiser with YO Project, publishers gain access to direct and unique inventory at scale and high view ability, sent from our cutting-edge ad formats. Our supply includes Desktop, Mobile web, In-App or CTV placements, all above the fold and highly viewable.
Our partnerships with Tier 1 and Tier 2 publishers and app developers, allows us to provide you with clean viewable traffic at scale, fully supported Ads.txt and app-ads.txt initiative and according to the IAB guidelines.
How Video advertisers
benefit from ROO Technology
Machine Learning based RTB Engine
ROO Brain - Leveraging its reach to 10 DSP’s , 4 different SDK’s and hundreds of direct to page programmatic integrations, YO optimization engine intelligently slices and dices audiences, forecasting those that yield best performance goals. Our machine learning based optimization engine makes probabilistic probable/anticipated connections to match the most relevant supply channels for our video advertisers based on demographics, geo-location, and various other metrics to maximize your ROI.